Master These 3 Video Styles to Keep Your Real Estate Business in Focus!
Have you ever felt overwhelmed by the abundance of video style options? Or been blown away by how many "experts" say you must maximize your creativity with daily video content? Let's stop the madness! Most of us don't have a film crew to help create fresh videos every day or make us look like we just left a hair and makeup trailer.
As a business professional, video marketing can show you in your best light, but it can also expose you in a negative way. To make sure you are shown in a positive light, it's important to simplify your videos and the video process. The more simple the video, the more authentic it comes across to your clients. This helps you manage your brand better and ultimately, build your business.
How do you keep your filming simple?
Don't over complicate your filming. You'll need to establish a look and feel that you want and stick with it. Stand out to the consumer by staying consistent with your messaging and your brand image. Good marketing is repeatable and memorable!
Create your backdrop or "set" and keep it consistent – this gives your audience familiarity. Find a location in your office or home that has a clean look with natural light, add a little life with a plant, personalize the space with some books, photos of your family, or appropriate art.
When filming, you don't need to go buy the most high-tech equipment; just use simple tricks to make the video look nice. For example, keep the lighting natural by facing a window or buy a halo light ring. Make sure your camera, phone, or computer is on a stand for video stability and enhance your audio with a simple microphone that works with your device.
With a simplified production set up you can easily create consistent video content. So, let's get started and establish what type of videos you want to commit to creating.
If you want to maximize your time, increase your social engagement, and easily promote your business then stick to these 3 video styles:
1. Enhanced Virtual Tours
Not only will enhanced virtual tours delight your sellers, it will also provide you with highly-engaging video content for all your online pages. From social media and your website, to home search sites, and the MLS, you can share content everywhere. Pre-recorded virtual tours will maximize your listing marketing plan, increase the number of video views, and boost your "likeability" on search engines (like Google).
3 Top Reasons for Enhanced Virtual Tours:
- Improves your overall marketing strategy to win clients because it impresses home sellers and home buyers.
- Quickly increases your video content across the web.
- Appeals to mass viewers. People love to tour homes, even if they are not in the market to buy.
2. Facebook, Instagram and YouTube Live
You can't escape it, video on social media is MEGA! But going live has changed the game. You now have real-time instant access to consumers who are interested in you and what you have to offer. Being strategic about what you talk about and when you talk about it, is the secret sauce to live video success.
When choosing to do a live video, share a topic that has longevity and promotability. By picking topics that relate to the season of the year and to your business (i.e. gardening tips or home hacks) you will create live engagement as well as videos that stay relevant over a longer period of time.
3 Top Reasons for Going Live:
- Engages your audience in real time with topics they are interested in and care about.
- Increases your likeability and relatability because of the interactive nature of live video with comments.
- Live videos are downloadable and reusable to increase the life span of the content you've created.
3. Hosting Home Buyer and Home Seller Webinars
Webinars are incredibly powerful! They give you a chance to speak to a virtual room of people about topics you are an expert on, and give you endless opportunities to reuse the recording in a variety of ways. To put it simply, webinars are a video goldmine.
Since webinars are long-format video content with educational topics highlighting you as the subject matter expert, this gives you a great advantage. You can craft your narrative around a topic you choose to speak about and share your expertise. After the live webinar, you can repurpose the video into other formats. You only have to do 2-4 webinars a year to have an endless supply of video content.
3 Top Reasons for Hosting a Webinar:
- Webinars are great lead funnel magnets for building your database. They attract the live attendee interest as well as the on-demand crowd.
- Clips from webinars are great for short-format videos on all your social media accounts.
- Repurpose your webinars in email campaigns as free educational tools to continue to engage with past, present, and potential clients.
Once you find your signature look and master these video styles, your video presence online will impress home buyers, home sellers, and your competition!
Let's roll!
