--- title: A Good CRM Increases Your Profit description: Realtors CRM's are the best way to maintain your database for effective business growth and increase your profits. image: https://blog.churchillmortgage.com/hubfs/CRMs%20build%20your%20profit.jpg --- [![logo](https://blog.churchillmortgage.com/hubfs/Agent%20Resources%20-%20H.png)](https://www.churchillmortgage.com/agent-resources) [Tools to Grow](https://www.churchillmortgage.com/agent-resources/guides) [Free Templates](https://www.churchillmortgage.com/agent-resources/templates) [Articles](https://blog.churchillmortgage.com/agent-resources) [Connect with Us](https://www.churchillmortgage.com/agent-resources/connect) ![](https://blog.churchillmortgage.com/hubfs/images/headshots/loan-officers/Kevin-Watson.jpg) ## Churchill Mortgage Home Loan Specialist | NMLS:  123456 [Check My Rate](https://www.churchillmortgage.com/home-buyer-edge) [Apply Now!](https://blog.churchillmortgage.com/agent-resources/a-good-crm-increases-your-profit#) [Office: 888-562-6200](https://blog.churchillmortgage.com/agent-resources/a-good-crm-increases-your-profit#) [Mobile: 888-562-6200](https://blog.churchillmortgage.com/agent-resources/a-good-crm-increases-your-profit#) [Fax: 888-562-6200](https://blog.churchillmortgage.com/agent-resources/a-good-crm-increases-your-profit#) ![Home Buyer Edge Program Logo by Churchill Mortgage](https://blog.churchillmortgage.com/hubfs/images/logos/hb-edge-white.png) Get the edge over other buyers, and a $10,000 seller guarantee [I Want the Edge!](https://www.churchillmortgage.com/home-buyer-edge) [LO's Website](https://blog.churchillmortgage.com/agent-resources/a-good-crm-increases-your-profit#) [ Schedule a Call with Calendly](https://blog.churchillmortgage.com/agent-resources/a-good-crm-increases-your-profit#) [ Home Buyer Edge](https://www.churchillmortgage.com/home-buyer-edge) [ Submit an Application](https://blog.churchillmortgage.com/agent-resources/a-good-crm-increases-your-profit#) 1749 Mallory Lane, Suite 100, Brentwood, TN 37027 # A Good CRM Increases Your Profit --- [Marketing](https://blog.churchillmortgage.com/agent-resources/tag/marketing) ## **You Can Profit from a Customer Relationship Management (CRM) System** Your database is your business's most important and profitable asset. Most business owners spend five times more time and money looking for new business when they could increase their retention efforts by 5% and see a profit increase of 25% - 95%.* Why? Because you have a  60% - 70% success rate of re-selling or getting a referral from a customer versus a 5% - 20% chance of selling to a new customer.** By increasing the trust established with clients and staying connected with them you can turn your database into a virtual gold mine of referrals and repeat business!  ## What is a CRM and Why You Should Have One A good CRM is the best way to maintain your database for effective business growth. If you are currently using the contacts in your cell phone, an excel spreadsheet, or a legal pad as your database management, you're likely missing a huge opportunity to maximize your growth potential. In real estate, your CRM should help you manage and automate your entire sales and marketing process, from lead entry to retention programs. To accomplish this, your CRM needs to support several features and have the ability to enhance your ideal workflow. The top features of any CRM should include:  - Automated lead importing from your website or other digital sources - Effective and easy-to-use data entry for inputting manual leads or past clients - Pipeline management to effectively keep you up-to-date with how a lead is being managed or how a client's process is flowing - Workflows that are easy to create to automatically alert you or your client of benchmarks in the home buying or home selling process - Security with role-based access for managers and staff - Integrations with email and social media for easy marketing automation Don't worry if your company doesn't have a CRM. We have vetted multiple "general use" (CRMs not specific to real estate) CRMs that rock real estate and have found the top three. Why did we pick these? Great support, ease of use, and fantastic features! ## Top 3 General Use CRMs for Real Estate   |   | [![zoho](https://blog.churchillmortgage.com/hs-fs/hubfs/zoho.png?width=218&height=146&name=zoho.png)](https://www.zoho.com/) | [![salesforce](https://blog.churchillmortgage.com/hs-fs/hubfs/salesforce.png?width=2300&height=1584&name=salesforce.png)](https://www.salesforce.com/) | ![apptivooo](https://blog.churchillmortgage.com/hs-fs/hubfs/apptivooo.png?width=440&height=180&name=apptivooo.png) | | --- | --- | --- | --- | |   | ### $20/mo ### per user | ### $75/mo ### per user/billed annually | ### $20/mo ### per user/billed annually | | ### Features |   |   |   | | Resource Library | ***![like](https://blog.churchillmortgage.com/hs-fs/hubfs/like.png?width=30&name=like.png)*** | ***![like](https://blog.churchillmortgage.com/hs-fs/hubfs/like.png?width=30&name=like.png)*** | ***![like](https://blog.churchillmortgage.com/hs-fs/hubfs/like.png?width=30&name=like.png)*** | | Role-based User Accounts | ***![like](https://blog.churchillmortgage.com/hs-fs/hubfs/like.png?width=30&name=like.png)*** | ***![like](https://blog.churchillmortgage.com/hs-fs/hubfs/like.png?width=30&name=like.png)*** | ***![like](https://blog.churchillmortgage.com/hs-fs/hubfs/like.png?width=30&name=like.png)*** | | Workflow Automation | ***![like](https://blog.churchillmortgage.com/hs-fs/hubfs/like.png?width=30&name=like.png)*** | ***![like](https://blog.churchillmortgage.com/hs-fs/hubfs/like.png?width=30&name=like.png)*** | ***![like](https://blog.churchillmortgage.com/hs-fs/hubfs/like.png?width=30&name=like.png)*** | | Email Integration | ***![like](https://blog.churchillmortgage.com/hs-fs/hubfs/like.png?width=30&name=like.png)*** | ***![like](https://blog.churchillmortgage.com/hs-fs/hubfs/like.png?width=30&name=like.png)*** | ***![like](https://blog.churchillmortgage.com/hs-fs/hubfs/like.png?width=30&name=like.png)*** | | Website Lead Capture | ***![like](https://blog.churchillmortgage.com/hs-fs/hubfs/like.png?width=30&name=like.png)*** | ***![like](https://blog.churchillmortgage.com/hs-fs/hubfs/like.png?width=30&name=like.png)*** | ***![like](https://blog.churchillmortgage.com/hs-fs/hubfs/like.png?width=30&name=like.png)*** | | Available API | ***![like](https://blog.churchillmortgage.com/hs-fs/hubfs/like.png?width=30&name=like.png)*** | ***![like](https://blog.churchillmortgage.com/hs-fs/hubfs/like.png?width=30&name=like.png)*** | ***![like](https://blog.churchillmortgage.com/hs-fs/hubfs/like.png?width=30&name=like.png)*** | | Custom Report | ***![like](https://blog.churchillmortgage.com/hs-fs/hubfs/like.png?width=30&name=like.png)*** | ***![like](https://blog.churchillmortgage.com/hs-fs/hubfs/like.png?width=30&name=like.png)*** | ***![like](https://blog.churchillmortgage.com/hs-fs/hubfs/like.png?width=30&name=like.png)*** | | Email Tracking | ***![like](https://blog.churchillmortgage.com/hs-fs/hubfs/like.png?width=30&name=like.png)*** | ***![like](https://blog.churchillmortgage.com/hs-fs/hubfs/like.png?width=30&name=like.png)*** | ***![like](https://blog.churchillmortgage.com/hs-fs/hubfs/like.png?width=30&name=like.png)*** | | 24-hour Support | ***![like](https://blog.churchillmortgage.com/hs-fs/hubfs/like.png?width=30&name=like.png)*** | ![](https://blog.churchillmortgage.com/hs-fs/hubfs/image-3.png?width=30&name=image-3.png) | ***![like](https://blog.churchillmortgage.com/hs-fs/hubfs/like.png?width=30&name=like.png)*** | | Microsoft Office 365 Integration | ***![like](https://blog.churchillmortgage.com/hs-fs/hubfs/like.png?width=30&name=like.png)*** | ***![like](https://blog.churchillmortgage.com/hs-fs/hubfs/like.png?width=30&name=like.png)*** | ***![like](https://blog.churchillmortgage.com/hs-fs/hubfs/like.png?width=30&name=like.png)*** | | G-suite Integration | ***![like](https://blog.churchillmortgage.com/hs-fs/hubfs/like.png?width=30&name=like.png)*** | ***![like](https://blog.churchillmortgage.com/hs-fs/hubfs/like.png?width=30&name=like.png)*** | ***![like](https://blog.churchillmortgage.com/hs-fs/hubfs/like.png?width=30&name=like.png)*** | |   | [![Visit ZOHO](https://no-cache.hubspot.com/cta/default/3421732/00ec4a52-12bb-4525-9763-329561aaf429.png)](https://cta-redirect.hubspot.com/cta/redirect/3421732/00ec4a52-12bb-4525-9763-329561aaf429) | [![Visit Salesforce](https://no-cache.hubspot.com/cta/default/3421732/4bccc2f6-e3fe-41bc-b9f3-f9daed45f1d5.png)](https://cta-redirect.hubspot.com/cta/redirect/3421732/4bccc2f6-e3fe-41bc-b9f3-f9daed45f1d5) | [![Visit Apptivo](https://no-cache.hubspot.com/cta/default/3421732/a134f3f0-f444-463e-b712-de933a3ba09f.png)](https://cta-redirect.hubspot.com/cta/redirect/3421732/a134f3f0-f444-463e-b712-de933a3ba09f) | ## Ways Realtors® Can Utilize Their CRM Now that we've covered our top CRM picks, let's dive into the ways you can use a CRM to excel your real estate business:  Build and Maintain Relationships - Use a CRM to keep track of birthdays, holidays, and anniversaries to maintain relationships with your clients through emails, texts, and phone calls.  Automate Tasks - As a Realtor®, you're busy. Save time by automating your emails, SMS marketing, and social media posts through a CRM. Stay Organized - A CRM will collect your clients' information and data from various sources, including online advertisements, direct mail campaigns, social media platforms, and more. It will keep this information in a single database for easy access.   Respond Quicker - Timing is everything in the real estate world. Use a CRM to generate customized, automated responses to new and existing clients.  Manage Your Marketing - Manage your marketing platforms (Instagram, Facebook, LinkedIn, etc.) and streamline your efforts by having everything in one place.  Create a Strategy - Use a CRM to map out your sales cycle, define your lead stages, create marketing templates, and much more.    ---         First Name* Please Enter a Name Last Name* Please Enter a Last Name City Name* Please Enter a Valid City Name State You're Licensed In* Please Select A State... 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