In today's dynamic real estate landscape, staying ahead of the curve is crucial for Realtors. Artificial intelligence has brought new tools to our fingertips, and one that's causing waves in the industry is ChatGPT. This AI-powered assistant can boost your marketing skills and drive your real estate business forward. Here's how!
Listing Descriptions
Whether you love or hate writing listing descriptions, you know they play a crucial role in turning strangers into potential leads. ChatGPT is a great tool when you've hit a writing wall, but it will need some guidance. Here's an example listing description prompt you would give ChatGPT:
"Write an intriguing listing description for a 3,000-square-foot house in Denver, Colorado, with three bedrooms, two bathrooms, a pool, and a fenced-in backyard. The home also has a two-car garage; the kitchen was remodeled in 2021. It is located by a large shopping center and multiple schools."
Email Templates
When you're in need of quick ideas for one-off emails or even drip campaigns to potential clients, head over to ChatGPT for inspiration and content ideas.
Simply ask, "Can you give me 5 quick ideas for drip emails to potential home buyer clients that a real estate agent would send?"
Then, once you've decided on your email topics, ask ChatGPT to write the emails for you! Remember to give ChatGPT a good amount of information for the best results, like the length of the email, the tone (informative, convincing, funny, or formal), and key points.
Blog Writing
Informative blogs are a great way to attract potential clients to your website through organic search. But, it can be challenging to produce an 800-word blog once or even every other week. Use ChatGPT to get a detailed blog outline in seconds. Or, even ask it to write the blog for you!
Be careful, however, as ChatGPT has a habit of generating copy with low creativity, grammatical errors, unnatural sentences, and a lack of emotion. ChatGPT is a great starting point, but it's important to heavily edit an AI-generated blog and add keywords for SEO (search engine optimization).
An example blog prompt for ChatGPT is:
"Write a 600-word blog about the top 5 ways home sellers can make their homes more attractive to buyers during a house tour."
Social Media Captions
Struggling to come up with a witty caption for your Facebook post? Ask ChatGPT! It can even give you Instagram hashtag ideas. Be sure to tell it which platform you're posting to and the tone you're going for. Here are a few examples:
“Write a short and professional caption for LinkedIn about a new blog on the real estate market.”
“Write a fun Instagram caption for a post about the behind-the-scenes of being a realtor.”
“Write an endearing Facebook caption for a post about giving back to the community.”
If you’re wary of using ChatGPT to boost your marketing tactics, don’t be! Tons of people in every industry are using AI tools to make their jobs easier and, above all, more efficient. Play around with ChatGPT to find out all the amazing ways it can help boost your content skills and marketing strategies as a Realtor!
