Episode 1: Facebook Optimization and Management
We spoke with Meghan McKeighen, founder of Fenix Social Media, to get some pro tips on managing your Facebook business page. Meghan is one of the premier social media experts in Nashville, TN. She manages the social accounts for many of Nashville's music festivals and some of the biggest names in Las Vegas. She built her business from the ground up and has spent over 10 years mastering the social media arena.
Q: What are the most important areas of a Facebook business page to be optimized and looking its very best?
Meghan: Most definitely having your page fully completed with a professional icon image, a cover photo, and your contact informational fully filled out.
Q: How should you optimize these areas?
Meghan: I recommend that people using their page for sales and networking should use a professional photo of themselves to represent their page. If you have other partners you work with or operate your page with a number of admins, your company's logo makes the most sense. If your logo is very long (horizontally), I recommend using a mark or focus on one component of your logo.
Imagine that all users are viewing your updates from a mobile device. If you can’t read your logo in the icon of an update on your screen, neither can they. As far as cover photos go, try seasonal images and rotating those monthly or quarterly. A page’s cover photo activity is highly pushed to follower feeds, so don’t set that and then leave it that way forever. Take advantage of it’s highly reachable nature.
Fill out your “About” section in it’s entirety and make sure to set a call-to-action button at the top of the page (under and on the right side of the cover photo).
Q: What are the best practices on posting? How often should you post and what should the mixture of post types be?
Meghan: Consider what you like to see in your News Feed: Write short, simple text and attention-grabbing headlines that reflect your business and the services you offer.
Think mobile first: Most users are interacting with you on their phones. Make sure your photos and pictures are clear and any text is legible.
Posting frequency: Posting daily or every other day is recommended, but 3 times a week or even weekly is better than nothing at all. You want to stay top of mind for your followers, and the only way to do that is to stay involved in social media.
Have a good content mix: Gary Vaynerchuk’s Jab, Jab, Jab, RIGHT HOOK is a great read and one that I stand by. Every post really shouldn’t be too sales oriented - try to share some fun content like home DIY projects, Pinterest tips, new businesses opening in your area, interesting city news, etc. in between your sales-focused posts.
Q: Do you have any tricks on how to maximize your time when managing a Facebook page?
Meghan: Instead of posting on the fly, while that works for some people, you can schedule posts in advance within Facebook. Or you can use a scheduling app like Hootsuite or Buffer. Buffer is generally a little cheaper, but Hootsuite has been around longer and tends to have faster support for any questions you may have. Scheduling will make sure you don’t miss a post and forget about the page entirely.
We hope you enjoyed this interview with Meghan. Make sure you stay tuned to next week's Momentum Makers where we chat about Instagram. If you would like to hire Meghan and her team at Fenix Social Media for social media coaching and consulting, click here!
