Realtors: Here’s How to Stop the Scroll on Instagram

If you're someone who spends any time on Instagram, then you know how captivating the "Reels" tab can be. Filled with an endless scroll of funny, sad, catchy, and often controversial short-form videos, Instagram Reels (along with TikTok) has become the trendiest way to consume and share content.

For Realtors like yourself, leveraging this platform effectively can be a game-changer, capturing the attention of potential clients and setting you apart. To help you stand out, here are 9 hooks you can use on Instagram Reels to stop the scroll and engage your audience.

"Warning! This will save you time"

1. "Working with me!": Share reasons why working with a Realtor will save a first-time home buyer time from getting pre-approved to closing the deal.
2. "Getting mortgage pre-approval": Explain the importance of getting pre-approved for a mortgage and how it can save time when searching for a home.
3. "Staging your home to sell": Offer advice on preparing a home for sale quickly and effectively to attract potential buyers.
   
   

"What your Realtor wishes you knew..."

1. "You should prepare your home for sale": Share the steps homeowners should take before listing their home to ensure a smooth selling process.
2. "More about the market": Provide insights into current market conditions and how they affect buying or selling decisions. For example, the market changes depending on the time of year.
3. "How to negotiate": Offer advice on how to negotiate effectively when buying or selling a home.

"This feels illegal to know"

1. Insider real estate tips: Reveal lesser-known tips that can help buyers secure a better deal on a home.
2. House hunting tips only Realtors use: Reveal unconventional ways to explore neighborhoods, like visiting at different times of day, talking to local shop owners, or checking out community social media groups.
3. Exclusive real estate deals: Highlight special opportunities that aren't widely advertised.

"Why are there not more people talking about this..."

1. "...underrated neighborhood": Discuss up-and-coming areas that offer great value but aren't widely known.
2. "...new appliance": Highlight eco-friendly home features that are beneficial but not commonly discussed.
3. "...new way to own a home: House Hacking!": Uncover the benefits of house hacking, such as renting out part of your home to cover mortgage payments, or using multifamily properties to boost income. 

"Red flags to look for in a home"

1. Home Inspection/Tour Tips: Provide advice on what to look for during a home inspection or house tour to avoid costly surprises. For example, moldy odors, water damage, bad ventilation, condensation on windows, etc.
2. Common Structural Issues: Identify signs of potential structural problems in a home that buyers should be aware of.
3. Neighborhood Warning Signs: Discuss red flags in a neighborhood that might indicate future problems, such as declining property values.

"Tag a friend who needs to see this."

1. First-time home buyer tips: Share essential tips for first-time homebuyers that can help them navigate the process smoothly.
2. Interior design trends: Highlight the latest trends in home design and decor that are making waves right now.
3. Home selling checklist: Provide a comprehensive checklist for homeowners preparing to sell their property.

"PSA!"

1. "These are real estate scams!": According to the FBI, over 9,500 people were victims of real estate fraud in 2023. Warn potential buyers about common scams and how to avoid them.
2. "Your credit score matters!": Explain how credit scores impact mortgage approval and interest rates.
3. "Your home can't take care of itself!": Offer advice on regular home maintenance tasks that can prevent costly repairs down the line.

"I’m going to let you in on a little secret."

1. "The first offer is often the best offer": Reveal why the first offer a seller receives is frequently the most competitive.
2. "You can negotiate more than just the price": Share insights on other aspects of a home purchase that are open to negotiation (i.e. closing costs, closing date, repairs, etc.)
3. "These quick fixes can boost your home's value": Drop some insider tips on simple, budget-friendly upgrades that can make a big impact. Think fresh paint, smart lighting, or even swapping out hardware. 

"Somebody had to say it …"

1. "Zillow's estimates are often wrong": Explain why online home value estimates can be inaccurate and the importance of getting a professional appraisal.
2. "Selling your home without a Realtor can cost you": Highlight the potential pitfalls and financial losses of trying to sell a home without professional help.
3. "Buying the most expensive house in the neighborhood is a bad idea": Discuss why purchasing the priciest home on the block might not be the best investment.

With these catchy hooks and useful topics, you'll be making Instagram Reels that grab attention and share valuable info with your followers. So, get creative, hit record, and watch your social media game level up!