There are many ways to help your clients maximize money during the home buying process. One of those ways is figuring out when it’s the best time to buy a house. With inventory remaining tight and home prices rising in 2021, many home buyers took a break from house hunting due to buyer fatigue. Now's the time to reach back out to those clients and let them know that the housing supply seems to be improving in many locations and there's less competition right now.
On a national level, there are three days during the winter months that provide lower premiums for home buyers. According to an ATTOM Data Solutions analysis of more than 33 million single family home and condo sales over the past 8 years, you’ll be able to save an average of up to 2.4% off the sales price by making a move at the right time.
• December 26: Average Savings—$4,100
• December 31: Average Savings—$4,920
• January 6: Average Savings—$3,970
Everyone is looking for a real estate deal—the house that’s the diamond in the rough with a discount so deep you’ll talk about it for years to come! We get it, your clients want to save as much as possible. That’s ultimately your goal for them too—to get a house they can afford and a loan that's not over their head.
With less buyers in the market during winter months, you and your clients are less likely to get caught up in a bidding war. Sellers are often more willing to negotiate because of the limited demand. Not to mention, it’s cheaper to move, literally. Moving costs are often lower during this time due to low demand.
Seal the Deal Faster!
To help you seal the deal even faster, have your clients become a Churchill Certified Home Buyer. This allows them to do a bulk of leg work upfront, making the home buying process quick and smooth once you’ve found the right home for them. You and your clients will have peace of mind that their funds will be approved once it’s time to sign on the dotted line.
Home shopping in winter tends to provide both buyers and sellers with a lower-stress experience. You all might have to bundle up to go home shopping, but it’s worth it!
Low Mortgage Rates
Mortgage rates are in a state of constant fluctuation, up one day and down the next. Most housing experts are predicting an overall upward trend of rates throughout 2022 due to inflation, economic recovery from the pandemic, and Federal Reserve policy changes. Encourage your clients to stay focused on their personal goals and to work with a Home Loan Specialist who understand those goals. It's important to remind your clients that there are still great opportunities available for home buyers!
At Churchill Mortgage, we believe in doing what’s right for you. For Realtors, like you, that means making sure your clients have a simple and straightforward home loan process that keeps them, and you, feeling as stress free as possible.
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