Email continues to be a major part of any marketing plan no matter the size of the business. It keeps you connected with your customers and is a key component to expanding your business as a Realtor!
But how do you know if you're doing email marketing well?
Here are the top things to remember when sending an email out:
1. Open House Follow-up
You just had a great open house with new prospects, and now you're hoping to effectively grab their attention and capture their business. Why not send a polite follow-up email thanking them for their time, reminding them of the home they toured, and giving them similar options in the same area? This will show that you paid attention to their time spent at the open house, as well as position yourself as a local expert that can make their home buying experience stress-free!
Open House Follow-up
Subject Line: Thank You for Stopping by (Insert Street Address)
Email Script:
Hello (Insert Open House Attendee Name)
It was great meeting you at (Insert Open House Address) this past weekend. Thank you for stopping by! I hope you got a good feel for the home, it’s (Insert Main Selling Benefit of the Property – i.e., open floor plan, updated kitchen, views) and the wonderful benefits of the neighborhood.
Also, I thought I would share some similar properties for sale in this area that may be of interest to you. If you are interested in a private viewing of any of these properties, I’d be happy to set up an appointment.
Let me know if I can answer any questions you may have, I would love to sit down and share my approach to the home buying process. If you'd like to set up some time to meet please feel free to book a meeting on my calendar (Insert Link to Your Calendar).
Thank you again for stopping by (Insert Day of the Week i.e. Sunday's) Open House.
Best Regards,
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Insert website link and social media links2. Capturing the Home Buyer Hearts (Following a Home Buyer Prospect Meeting)
Home buyers need to know they've been heard and that their desires, concerns, and needs are going to be met by all parties in the home buying process. Instead of a typical lead follow-up, try giving a home buyer a taste of what it would be like to have you as their agent! A well-constructed home buyer prospect email can be used as an effective elevator pitch when trying to secure a client.
Home Buyer Prospect Follow-up
Subject Line: Meeting Expectations
Email Script:
Hello [Insert Home Buyer Prospect's First Name],
Thank you so much for sitting down with me on [Insert Meeting Date] for our initial consult. Buying a new home is so exciting and I want to make sure I have fully heard your desires for your new home.
Before jumping into anything too serious I want to make sure I understand your expectations. Here’s a few listings I think you may like:
These homes are located in [Insert Neighborhood #1] and [Insert Neighborhood #2] which you mentioned during our meeting as areas you would like to live. They also feature [Insert Home Buyer Requirement #1], [Insert Home Buyer Requirement #2], and [Insert Home Buyer Requirement #3].
Home #1 [Link to MLS]
Home #2 [Link to MLS]
Home #3 [Link to MLS]
Home #4 [Link to MLS]
Home #5 [Link to MLS]
Let me know if you would like to set up a private viewing for any of these homes. And if these homes don't meet your desires, let me know so I can serve you better.
I look forward to hearing what you think about these homes!
Best Regards,
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Insert website link and social media links
3. Neighborhood Expert for Home Sellers
Structuring an email to home seller prospects that capitalizes on your expertise may help you acquire more seller listings throughout the year. Make sure you highlight how you can successfully market their home to buyers without coming across as pushy. If you do this well, you may even receive some referrals!
Neighborhood Expert for Home Sellers
Subject Line: The Market Is Hot! Is it Time For a Fresh Start?
Email Script:
Hello [Insert Home Seller Prospect Name]
Have you been considering a fresh start? If so, home buyers have shown an increased interest in your neighborhood and now maybe the time for you to sell your home.
Why?
I have [Insert Number] years’ experience in real estate, selling [Insert Number] homes in your neighborhood in an average of [Insert Number] of days for a [Insert Percent] over-asking price. I'm confident that, together, we can sell your home for the maximum return and find your next dream house.
If you're interested in discussing the possibility of listing your home, I have a competitive analysis I'd love to share with you. I think you'll be surprised at just how much your home is worth.
Best Regards,
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Insert website link and social media links
By submitting this form, I/we agree to your Privacy Policy Terms of Use and authorize Churchill Mortgage Corporation and/or their Preferred Provider for our area and/or The Churchill Agency to receive the above information to assist in obtaining a home loan.
I/we also authorize Churchill Mortgage Corporation, The Churchill Agency and/or their Preferred Provider for our area to contact us regarding but not limited to mortgage and insurance services and products via telephone, mobile phone (including through automated dialing), and/or email, even if telephone numbers or email I/we provide are on any Do Not Call/Contact Registry, such as corporate, state, or the National Do Not Call Registry.
The submission of this form does not constitute in any way a formal loan application or a commitment for a loan. By communicating with us by phone, you consent to calls being recorded and monitored. By participating, you consent to receive text messages sent by an automatic telephone dialing system. Consent to these terms is not a condition of purchase.
