--- title: "Realtors: Is this Marketing Mistake Costing You Business?" description: The secret to marketing success? Testimonials. Showcase positive experiences clients have had with you as a Realtor, and this can be your best year yet! image: https://blog.churchillmortgage.com/hubfs/iStock-1351785581%20(1).jpg --- [![logo](https://blog.churchillmortgage.com/hubfs/Agent%20Resources%20-%20H.png)](https://www.churchillmortgage.com/agent-resources) [Tools to Grow](https://www.churchillmortgage.com/agent-resources/guides) [Free Templates](https://www.churchillmortgage.com/agent-resources/templates) [Articles](https://blog.churchillmortgage.com/agent-resources) [Connect with Us](https://www.churchillmortgage.com/agent-resources/connect) ![](https://blog.churchillmortgage.com/hubfs/images/headshots/loan-officers/Kevin-Watson.jpg) ## Churchill Mortgage Home Loan Specialist | NMLS:  123456 [Check My Rate](https://www.churchillmortgage.com/home-buyer-edge) [Apply Now!](https://blog.churchillmortgage.com/agent-resources/realtors-is-this-marketing-mistake-costing-you-business#) [Office: 888-562-6200](https://blog.churchillmortgage.com/agent-resources/realtors-is-this-marketing-mistake-costing-you-business#) [Mobile: 888-562-6200](https://blog.churchillmortgage.com/agent-resources/realtors-is-this-marketing-mistake-costing-you-business#) [Fax: 888-562-6200](https://blog.churchillmortgage.com/agent-resources/realtors-is-this-marketing-mistake-costing-you-business#) ![Home Buyer Edge Program Logo by Churchill Mortgage](https://blog.churchillmortgage.com/hubfs/images/logos/hb-edge-white.png) Get the edge over other buyers, and a $10,000 seller guarantee [I Want the Edge!](https://www.churchillmortgage.com/home-buyer-edge) [LO's Website](https://blog.churchillmortgage.com/agent-resources/realtors-is-this-marketing-mistake-costing-you-business#) [ Schedule a Call with Calendly](https://blog.churchillmortgage.com/agent-resources/realtors-is-this-marketing-mistake-costing-you-business#) [ Home Buyer Edge](https://www.churchillmortgage.com/home-buyer-edge) [ Submit an Application](https://blog.churchillmortgage.com/agent-resources/realtors-is-this-marketing-mistake-costing-you-business#) 1749 Mallory Lane, Suite 100, Brentwood, TN 37027 # Realtors: Is this Marketing Mistake Costing You Business? --- [Real Estate Business Tips](https://blog.churchillmortgage.com/agent-resources/tag/real-estate-business-tips) *If you need something, just ask.” *We’ve heard it a thousand times. In today’s digital landscape, there’s more opportunity than ever for real estate professionals to expand their [business](https://blog.churchillmortgage.com/agent-resources/grow-your-business?campaign=Momentum%20Makers), just by asking. *What is this secret to marketing success?* Testimonials. By showcasing positive experiences past clients have had with you as a real estate agent, this year can be your most profitable year yet! As people rely on reviews more than ever before deciding to go into business with someone, it makes sense that testimonials would be key in [marketing](https://blog.churchillmortgage.com/agent-resources/multichannel-marketing?campaign=Momentum%20Makers) your services as a Realtor. So, what are the best testimonials and how do you market them well? **Start by Asking.** That seems simple enough, right? The truth is many people don’t leave a review or a testimonial simply because no one asked them to! **By directly asking your client to send you a testimonial, you have a much higher chance of them following through and typing up the review.** Now, when we say directly, we mean directly. Sending them a link in an email or asking them to take a survey on your website can be helpful (we’ll talk more about that later) but it won’t give you the same return as calling or even asking clients face to face. Once you’ve asked your buyers or sellers to give you a testimonial and they agree, it’s important to plan to follow up with them regarding what they wrote. This will help them to take the testimonial more seriously and it also shows you’re committed to fully understanding their experience with you as a Realtor. **Incorporate Video Testimonials.** What’s even better than a written testimonial from a client? A video testimonial. Let your past clients talk about their home buying or selling process with you as a Realtor. They can discuss why they chose to work with you, what the best part of working with you was, and why they trust you as their real estate agent. This will help prospective buyers or sellers to feel connected to you since they’re able to see and hear the stories of past clients. Be sure to let your clients tell their whole experience. If there were things they wish you had done differently, it’s okay for them to talk about that! It shows validity of their experience and gives you space to grow as a Realtor. **Follow up on any negative feedback so your clients can see your willingness to do better and learn.** **Add a Link to Your Emails.** While this isn’t going to get you as much feedback as a direct ask, it’s still very beneficial. Some of your clients may be busy or just aren’t “review type” people. Giving them a passive option to provide feedback at their leisure will still be of benefit to you, even if it’s not immediate! Just add a link to a review page in your email signature and let your clients know how grateful you are for them sharing their experience with you! Remember, a great testimonial will discuss the positive aspects of choosing you as a Realtor, what sets you apart from the competition, and how you took your client’s unique situation and goals into account when helping them buy or sell. **Now that you have ways to gather testimonials, how do you utilize them to your advantage? **Here’s four ways: **1. Dedicate a Page of Your Website to Testimonials: **Make sure prospective clients have a place to find feedback while they’re browsing your website. By showcasing all your testimonials and reviews in one place, future clients will be able to break down what they’re looking for based on buyers’ and sellers’ categories. Create a page that catches the eye by keeping things clean, simple, and straightforward. **2. Promote Positive Reviews on Social Media: **When a client has nice things to say about you, it’s important to post to your business social accounts! Social media matters because it’s an easy way to expand your market. People can share your posts and [refer](https://blog.churchillmortgage.com/agent-resources/real-estate-referrals?campaign=Momentum%20Makers) friends who may be looking to buy or sell. Plus, when you tag a former client in a post about their testimonial, it may show up on their social newsfeed, increasing your reach even more! **3. Create an Email Campaign: **For a real estate agent, an email database is like gold! Don’t be afraid to compile a few of your favorite testimonials and send them out in an email. This works especially well for video testimonials, as people are more likely to watch a short video than read a long email! *Don’t forget to add in a link for potential clients to connect with you and see how your conversion rate rises!* **4. Utilize National Real Estate Sites: **As a Realtor, you probably have a profile on a national site. Whether you use Zillow, Realtor.com, Trulia, or another site, don’t forget to update your page with testimonials and reviews! Many people search these sites before finding personal websites, making them a fantastic resource for future clients. Testimonials are one of the top marketing tools a Realtor can use to grow your business. It also helps to partner with people who want to make a positive impact in the lives of their clients. If you’re a Realtor looking to partner with a mortgage company that puts people over profits, reach out to [Churchill Mortgage.](https://info.churchillmortgage.com/agent-resources?campaign=Momentum%20Makers) ---         First Name* Please Enter a Name Last Name* Please Enter a Last Name City Name* Please Enter a Valid City Name State You're Licensed In* Please Select A State... Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware District Of Columbia Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming Please Select a State Email* Please Enter a Valid Email Address Phone Number* Please Enter a Valid Phone Number Company Name* Please Enter a Valid ### **Thank You!** We have received your request, and will reach out to connect with you shortly. Thank you for taking to the time to reach out to Churchill Mortgage. Previous Next ** By submitting this form, I/we agree to your Privacy Policy Terms of Use and authorize Churchill Mortgage Corporation and/or their Preferred Provider for our area and/or The Churchill Agency to receive the above information to assist in obtaining a home loan. ** I/we also authorize Churchill Mortgage Corporation, The Churchill Agency and/or their Preferred Provider for our area to contact us regarding but not limited to mortgage and insurance services and products via telephone, mobile phone (including through automated dialing), and/or email, even if telephone numbers or email I/we provide are on any Do Not Call/Contact Registry, such as corporate, state, or the National Do Not Call Registry. The submission of this form does not constitute in any way a formal loan application or a commitment for a loan. By communicating with us by phone, you consent to calls being recorded and monitored. By participating, you consent to receive text messages sent by an automatic telephone dialing system. Consent to these terms is not a condition of purchase. ### Want To Work With Churchill Mortgage? ![social proof logos](https://blog.churchillmortgage.com/hubfs/images/social-proof/2025-Social-Proof-Banner-greyscale.png) Agent Resources is created and managed by Churchill Mortgage, NMLS: 1591. Churchill Mortgage Corporation, NMLS #1591 is an Equal Housing Lender - ©2020 All Rights Reserved. Programs are for select loan types only and are not available in all states or locations. [NMLS Consumer Access](http://www.nmlsconsumeraccess.org/) [Privacy](https://www.churchillmortgage.com/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Agent Resources", "url" : "https://blog.churchillmortgage.com/agent-resources/author/agent-resources" }, "dateModified" : "2022-01-22T03:50:40.839Z", "datePublished" : "2022-01-22T03:34:08.000Z", "headline" : "Realtors: Is this Marketing Mistake Costing You Business?", "image" : [ "https://blog.churchillmortgage.com/hubfs/iStock-1351785581%20(1).jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.churchillmortgage.com/agent-resources/realtors-is-this-marketing-mistake-costing-you-business", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.churchillmortgage.com/hubfs/Horiz-Color-Churchill-Logo.png" }, "name" : "Churchill Mortgage" } } ```