In the fast-paced world of real estate, staying on top of the latest trends is crucial. Imagine having a tool that not only makes your work easier but also saves you time and helps you connect with clients more effectively. That’s where artificial intelligence (AI) steps in. AI is transforming real estate marketing by automating tasks, providing valuable insights, and creating engaging content.
Take ChatGPT, for instance—it can handle customer inquiries, schedule viewings, and offer personalized property suggestions 24/7, giving you more time to focus on what matters most.
Let’s dive into some top AI tools that can help you take your real estate business to the next level.
ChatGPT by OpenAI
Website: OpenAI
Cost: Free plan available; ChatGPT Plus at $20/month
ChatGPT is the AI that set the standard for conversational tools. It’s great for automating customer service and lead nurturing. It’s also good for creating email campaigns and blogs quickly which can boost your website's Search Engine Optimization (SEO). You can even add ChatGPT to your website as a chatbot and let it handle common questions, schedule viewings, and provide personalized property recommendations.
Super Creator AI
Website: Super Creator AI
Cost: Free plan available; paid plans start at $10/month
Super Creator AI is your go-to for creating engaging short-form video content. You can quickly produce high-quality videos for Instagram, TikTok, and YouTube. Whether you’re showcasing a property, sharing market updates, or promoting your services, Super Creator AI helps you create videos that capture attention and boost your social media presence.
Canva
Website: Canva
Cost: Free plan available; Pro plan starts at $12.99/month
Canva is already a favorite for design, but its AI features make it even better for Realtors. With Canva’s AI, you can easily create stunning marketing materials—think property flyers, social media posts, and even videos—without needing to be a design pro. The AI suggests design elements, color schemes, and layouts that match your brand, helping your marketing materials stand out.
Cleanup Pictures
Website: Cleanup Pictures
Cost: Free
We all know that great photos are key in real estate marketing, but not every photo captures the property’s true potential. Cleanup Pictures uses AI to enhance and retouch your property photos, removing any unwanted objects and improving the overall look. This tool helps make sure your listings always look their best, attracting more potential buyers.
Lofty AI
Website: Lofty AI
Cost: Pricing varies; contact for details
Lofty AI (formerly Chime) is an AI assistant designed to help you manage and convert leads. It engages with potential clients through chat, text, or Facebook Messenger, responding to their behavior on your website. Lofty AI can qualify leads, set up appointments, and run long-term nurturing campaigns. With its customizable workflows and easy-to-use analytics, you’ll be able to stay on top of every lead, close more deals, and grow your business.
Cohesive AI
Website: Cohesive AI
Cost: Pricing varies; free plan available
Cohesive AI makes it easy to create consistent, high-quality marketing content. Whether you’re working on property listings, blog posts, or social media ads for Facebook and Instagram, this tool ensures your tone and style are on point. It also helps with content rewriting, SEO optimization, and tone adjustments, saving you time while making your marketing more effective.
Virtual Staging AI
Website: Virtual Staging AI
Cost: Pricing starts at $15 per image
Virtual Staging AI is a game-changer for showcasing properties. It digitally furnishes empty or outdated spaces, helping buyers visualize the potential of a home. At just $15 per image, it’s a cost-effective alternative to traditional staging, making your listings more appealing and helping you sell properties faster.
Rask AI
Website: Rask AI
Cost: Free plan available; paid plans start at $19/month
Video tours and virtual walkthroughs are increasingly popular in real estate. Rask AI helps you create professional videos with auto-generated subtitles and even translates your audio into different languages. It’s a great way to reach more potential buyers, regardless of language barriers.
Revaluate
Website: Revaluate
Cost: Pricing on request; typically, subscription-based
Revaluate uses AI to score leads based on their likelihood to move. By analyzing tons of data, it helps you prioritize leads that are most likely to convert into sales. This tool can seriously improve your efficiency and boost your success rate.
AdWerx
Website: AdWerx
Cost: Pricing varies; typically, subscription-based
AdWerx automates digital advertising and helps you create hyper-targeted ads that reach potential buyers and sellers based on their online behavior. This precision targeting ensures your advertising budget is spent wisely, reaching the right audience at the right time.
AI in real estate marketing isn’t just a future trend—it’s here and it’s essential. By using these AI tools, you can supercharge your marketing efforts, streamline your operations, and offer a better experience for your clients. Embrace the power of AI to stay competitive and elevate your real estate business!
