Articles about standing out as a Realtor tend to be a dime a dozen. While the advice of making sure your social media is on point, your website is up to date, and that networking is important (which we will discuss) is valuable, it’s also widely known. So, what do you need to do to truly stand out from the crowd? We’ve put together a list of surefire ways to market yourself well, deliver results, and become the go-to Realtor in your area.
Know your Audience
Niche marketing comes into play here. Obviously, we aren’t telling you that just because you’re great with investment property buyers to ONLY work with investment property buyers. But we are saying it to hone in on where most of your business comes from. Then you can customize a portion of your marketing to that specific group of people. By starting with the market that makes up the bulk of your business, you’re saving time and energy since it comes naturally to you!
Expand your Audience
Once you’ve taken care of the parts of your business that are already flourishing, you can move to growth in markets you may not have as much experience in. For example, if you tend to stall out whenever you work with first-time home buyers, take some time to really dig into what first-time home buyers are looking for, how to best market to them, and how to empathize with the good and bad that comes with buying your first home.
More than anything, people want to feel heard and validated. Just doing that will put you in a class of your own. Then, by being the person who can make buying or selling as seamless and simple as possible, you’ll be well on your way to standing out in the real estate world!
No matter where you are in your business one of the keys to success is knowing what your strong points are and knowing what to take off your plate. As a Realtor, you are on call 24/7. Whether by phone, email, or showing, there’s almost always someone who wants an answer to something. This can make it hard to find a work-life balance. Add in the day-to-day tasks that come along with being a Realtor along with all the responsibilities you have in your personal life, and something is bound to fall through the cracks. By surrounding yourself with people who can help you complete tasks, it elevates you in the areas you excel in, and keeps you focused on your goals.
Here are some simple ways to delegate in both your professional life:
Of course, in addition to these possibilities, it’s also necessary at some point to begin bringing on other agents for buying and selling of homes.
If there’s one thing that will set you apart from everyone else in real estate, it’s how you treat people from the beginning. Whether it’s a new lead or someone buying their third home with you, it’s important that people feel comfortable and cared for. We all know for every good thing we do in business, about three people are told. But if we miss the mark? Well, that tends to be told near and far! In this age of online reviews, word travels fast, and the Realtor world is no exception.
Let’s look at a couple quick tips to delegate in your personal life:
The less stress you have be it at home or at work, the more you’re able to focus on what matters, helping clients buy and sell homes.
At Churchill, we pride ourselves in practicing what we preach. We would never give advice on how to stand out from the crowd if we weren’t doing it ourselves. We give our clients the best of the best, and we recommend the best of the best as well.
We strive to be the team Realtor partners and clients can choose to get the best financing with the highest customer service and education. As you work to be in a league of your own as a Realtor, make sure you connect yourself to people with the same mindset. We’re ready when you are!
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