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Here’s How to Stand Out from the Crowd and Build Your Referral Network

In today’s highly competitive world of real estate, agents must find ways to stand out from the crowd. But, as you likely already know, this can be easier said than done. Still, setting yourself apart from other real estate professionals can significantly attract clients, secure referrals, and build a successful brand.

Let’s explore the best ways you can differentiate yourself from other agents and establish a strong and reputable presence in the industry.

Set Production Goals and Develop a Plan

No matter the industry, planning and setting business goals is a must. Set clear production goals and create a comprehensive plan to achieve them. It can be helpful to track progress by outlining specific targets and developing a roadmap with short and long-term goals. Be sure to regularly review and update your plan along the way!

Hone Your Active Listening Skills

As they say, "Wisdom starts with listening." Not only will active listening help you better serve your clients, but it also fosters stronger relationships and increases the likelihood of repeat business and referrals. So, always listen to your clients' needs, concerns, and preferences to provide one-of-a-kind service and show dedication to their satisfaction. 

Boost Your Online Reputation

With most people turning to the internet for information, your online brand and reputation play a huge role in building trust and credibility. Regularly Google yourself to monitor your online presence and ensure that your online image aligns with your professional goals.

If you have a website, make sure it feels authentic with a section about you, helpful resources, your experience in the industry, and more. In addition, actively manage your online reputation by responding to reviews and promptly addressing negative feedback.

Provide Exceptional Customer Service

If this list were ranked, this one would be at the top! Nothing sets you apart like exceptional customer service that makes your clients talk about you for weeks. 

Go above and beyond to exceed your client's expectations. That means:

  • Responding quickly to questions
  • Keeping them updated throughout the buying or selling process
  • Addressing any concerns or issues promptly
  • Always answering their texts/calls in a timely manner
  • Showing interest (remember the little things, their hobbies, favorite sports team, etc.)
  • Making them feel special with a housewarming gift
  • Supporting them after the sale

Request Online Reviews

Speaking of reviews, your online reviews are arguably one of the most significant elements of your reputation as an agent. Think about it: when going to a new restaurant, do you check reviews? What about trying a new hair salon...does that single 1-star review deter you from making an appointment? 

It may feel awkward to request a review from your client, but genuine reviews serve as powerful testimonials and help build up your reputation. So, make it as easy as possible for them to leave a review on Google and Yelp, and provide reasoning on why they should take a minute to review you.

Cultivate Professional Relationships

Identify five people you'd like to build a professional relationship with, such as mortgage brokers, home inspectors, or contractors, and schedule five meetings. These mutually beneficial relationships will expand your network and lead to referrals. 

Attend Meetups and Networking Events

There are so many opportunities for professional growth at networking events - Meet potential clients, learn from the experts, and exchange ideas with other professionals, to name a few. So, put on your people-person hat, and don't forget your business card! 

Optimize Your Online Presence

Research done by the National Association of Realtors indicates that in 2020, 32% of real estate agents’ leads came from digital marketing, which means your online presence is paramount in today's digital age. Your clients will likely 'check you out' online before you even meet them in person. 

Start by updating your LinkedIn account, ensuring it showcases your expertise, experience, and professional achievements - you don't want to give clients any reason to question your competence or reputation. Then, connect with clients and contacts on other social media platforms, such as Facebook and Instagram, to expand your network and stay connected with potential leads.

Consistent Communication

Once you've built a database of contacts, it's crucial to maintain consistent communication. Send monthly marketing materials that provide value to your audience, such as market updates, blog articles, real estate tips, or even local news. This regular touchpoint will reinforce your expertise and help contacts refer you to potential clients. 

Pro tip: Track the analytics of these communications (i.e., emails and texts) using a CRM to learn more about what your database wants to see or read about.

Continuous Education and Professional Development

The real estate industry moves fast, and that means you need to stay on top of the newest trends and best practices. Attend workshops, conferences, and webinars to expand your knowledge and stay updated. Ongoing education will keep you ahead of the game and help you stand out against other agents.

Psst...Check out our free resources to get valuable information to help you excel!

Bottom Line

It may take some time, but by implementing these strategies, you can build a reputable brand and foster lasting relationships with clients and industry peers. Above all, embrace the opportunities the digital age provides, prioritize exceptional customer service, and invest in continuous learning to thrive in today's competitive real estate market!

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