Living in the digital age means that the world is at our fingertips. We can book a vacation, order dinner, buy a new couch, all without ever interacting with another person. While someone can search for a home on their phone, the actual process of buying or selling still needs that Realtor touch. Let’s talk about the ways you can use technology to let your personality shine through text message marketing!
Building a business is not for the faint of heart. The hours are long, the payoff never comes as quickly as you want it to, and it’s all networking, all the time. Using text messaging to market and build your business is an easy way to connect with clients, without adding too much stress to your already busy work life.
Here are some reasons text message marketing is so useful for a Realtor:
Now that we know the ways that text message marketing will benefit your business, let’s talk about the best way to utilize this technology:
Check out this easy script for a new lead: “Hi, (insert client name)! We are so excited you’ve decided to buy your first home. We know it can be overwhelming, so let us do the hard work. Reply SHOW ME to see all the available homes in your area.”
Here’s a simple but effective automated script: “Houses are going well above asking price in your area! Reply SELL NOW to see how we can help you get more for your home.” This can go out to all of the sellers and potential sellers in your mobile network with the click of a button!
Here’s a great example script for reconnecting with a potential client: “Hi, Andrew! I remember you loved the property at 123 Oak Street last fall. I found a few properties in your price range that are very similar! Reply YES to see the listings.”
We’ve discussed why you should use text message marketing to build your business and how to do so well, but we haven’t talked about the legalities of text message marketing. These aren’t too difficult to follow, but they are important!
Make sure that your clients/leads/subscribers are opting in to receiving your text messages. This is incredibly important. On the same note, see to it there is an opt-out option and respect your clients when they choose to opt-out. Remember, you must fulfill someone’s request to opt-out within 10 days.
Here’s an easy opt-out script you can use: “If you no longer wish to receive these messages, reply STOP.” Simple as that! We recommend realtors put this at the end of every solicitation text sent out.
Also, verify that your audience has access to the terms and conditions of your text messages via your website or on the opt-in page. Finally, confirmation messages are your friend! This allows people to understand what they’re opting into and get an overview of what you’ll be sending them. One last note on this: don’t forget to follow the hours of operation law! Texting from a business is only allowed between the hours of 8 a.m. and 9 p.m.
Privacy is paramount: The laws we’ve covered have been put in place to help both Realtors and clients feel safe. Part of that safety is respecting the privacy of your leads and clients. Privacy laws allow businesses to contact people who opt-in but keeps their information safe. That means you cannot sell their information. This also requires you to state who you are and what you do clearly, allowing complete transparency with the person receiving texts.
Now that we’ve covered all the basics, as well as compliance guidelines, let’s get to work! Here are some more example scripts a Realtor can use when reaching out to different types of clients.
New Lead Sample Text Scripts:
Current Client Sample Text Scripts:
Client Re-engagement Sample Text Scripts:
Here are some vendors in the text message marketing world that may be beneficial to you as a Realtor building their business:
There are many options out there when it comes to SMS messaging, and we highly recommend doing research on what will be best for your business and finances before committing to working with one.
As you can see, SMS marketing opens many doors to building your business as a Realtor. From efficiency to generating new leads to maintaining trust and open communication with clients, text messaging can be a fantastic tool.
The same goes with a client’s mortgage lender. Trust and open communication are trademarks here at Churchill Mortgage. We believe in putting people before profit, 100% of the time. Connect with us to learn more!
I/we also authorize Churchill Mortgage Corporation, The Churchill Agency and/or their Preferred Provider for our area to contact us regarding but not limited to mortgage and insurance services and products via telephone, mobile phone (including through automated dialing), and/or email, even if telephone numbers or email I/we provide are on any Do Not Call/Contact Registry, such as corporate, state, or the National Do Not Call Registry. The submission of this form does not constitute in any way a formal loan application or a commitment for a loan. By communicating with us by phone, you consent to calls being recorded and monitored. By participating, you consent to receive text messages sent by an automatic telephone dialing system. Consent to these terms is not a condition of purchase.