--- title: How Social Proof Helps Realtors Find Success description: There’s no way around it, Realtors. Social proof is the name of the game when it comes to growing your clientele and engaging leads. image: https://blog.churchillmortgage.com/hubfs/iStock-1317584985.jpg --- [![logo](https://blog.churchillmortgage.com/hubfs/Agent%20Resources%20-%20H.png)](https://www.churchillmortgage.com/agent-resources) [Tools to Grow](https://www.churchillmortgage.com/agent-resources/guides) [Free Templates](https://www.churchillmortgage.com/agent-resources/templates) [Articles](https://blog.churchillmortgage.com/agent-resources) [Connect with Us](https://www.churchillmortgage.com/agent-resources/connect) ![](https://blog.churchillmortgage.com/hubfs/images/headshots/loan-officers/Kevin-Watson.jpg) ## Churchill Mortgage Home Loan Specialist | NMLS:  123456 [Check My Rate](https://www.churchillmortgage.com/home-buyer-edge) [Apply Now!](https://blog.churchillmortgage.com/agent-resources/social-proof#) [Office: 888-562-6200](https://blog.churchillmortgage.com/agent-resources/social-proof#) [Mobile: 888-562-6200](https://blog.churchillmortgage.com/agent-resources/social-proof#) [Fax: 888-562-6200](https://blog.churchillmortgage.com/agent-resources/social-proof#) ![Home Buyer Edge Program Logo by Churchill Mortgage](https://blog.churchillmortgage.com/hubfs/images/logos/hb-edge-white.png) Get the edge over other buyers, and a $10,000 seller guarantee [I Want the Edge!](https://www.churchillmortgage.com/home-buyer-edge) [LO's Website](https://blog.churchillmortgage.com/agent-resources/social-proof#) [ Schedule a Call with Calendly](https://blog.churchillmortgage.com/agent-resources/social-proof#) [ Home Buyer Edge](https://www.churchillmortgage.com/home-buyer-edge) [ Submit an Application](https://blog.churchillmortgage.com/agent-resources/social-proof#) 1749 Mallory Lane, Suite 100, Brentwood, TN 37027 # How Social Proof Helps Realtors Find Success --- [Marketing](https://blog.churchillmortgage.com/agent-resources/tag/marketing), [Real Estate Business Tips](https://blog.churchillmortgage.com/agent-resources/tag/real-estate-business-tips) There’s no way around it, Realtors. Social proof is the name of the game when it comes to [growing](https://blog.churchillmortgage.com/agent-resources/grow-your-business?campaign=blog) your clientele and engaging [leads](https://blog.churchillmortgage.com/agent-resources/generating-home-buyer-leads?campaign=blog). Don’t get left behind in the digital market. Instead, use this handy guide to improve your social standing and success in real estate! **Social proof is the phenomenon (both psychological and social) of people using the influence of others to make their decisions.** Basically, the behavior of some people can influence the behavior of many. For real estate professionals, your business is built around people. Which means, you need [more buyers](https://blog.churchillmortgage.com/agent-resources/elevator-pitch?campaign=blog) to keep your business growing. It also means what people say about you matters. But first, you need people interested in what you have to offer. How do you make that happen? ***You *create your narrative and use your social proof to back it up.** Say your niche in the real estate world is helping first-time home buyers. The [marketing](https://blog.churchillmortgage.com/agent-resources/realtors-is-this-marketing-mistake-costing-you-business?campaign=blog) narrative you would want to put out is that you are the expert in first-time home buying and can help buyers find a home that honors their wish list and fits their budget with as little stress as possible. Now that you have your narrative, let’s check out the **types of social proof** that will help you [stand out](https://blog.churchillmortgage.com/agent-resources/stand-out?campaign=blog) from other agents and engage with first-time home buyers: ** 1. Testimonials and Reviews** Gather feedback from past clients and post on [multiple channels](https://blog.churchillmortgage.com/agent-resources/realtors-is-this-marketing-mistake-costing-you-business?campaign=blog), such as your website and social media, if possible. Ask past buyers to post on their social media, as well. This way you can reach your network of prospective customers and the people in your clients’ lives. Showcasing positive reviews that back up your expertise can go a long way. Here’s an example of a video testimonial:     If your client doesn’t feel comfortable giving a testimonial, ask them to leave feedback in the form of a rating or review on a bigger site such as [Google](https://blog.churchillmortgage.com/agent-resources/benchmarks?campaign=blog) or Yelp.  Some even allow people to do so anonymously if they don’t want their information out in the public. Here's an example of a review for a Home Loan Specialist at Churchill Mortgage:![44 (1)](https://blog.churchillmortgage.com/hs-fs/hubfs/44%20(1).png?width=596&name=44%20(1).png) ** 2. Share the Content of Your Clients** If you have a buyer who posts a picture of your [closing gift](https://blog.churchillmortgage.com/agent-resources/closing-gifts?campaign=blog) to them, post it to your social media newsfeed and stories. Same goes for any photos of their new home or moving process (just remember not to include anything that could make your clients uncomfortable such as their full name and/or address). This shows you’re involved with them every step of the way. If you offered tips on how to make their move easier, add that to a [blog](https://blog.churchillmortgage.com/agent-resources/20-blog-ideas-successful-realtors-use?campaign=blog) on the same subject with a quote from them! Remember, every little bit can add up to big results. ** 3. Real Results** Speaking of results, showing off the outcome from your real estate business can garner a lot of attention. Here are a few great numbers to call out: - Number of buyers you’ve helped purchase a home - Average closing time (you can work with the lender for more details, if needed) - Number of clients who have [referred](https://blog.churchillmortgage.com/agent-resources/video-marketing-fundamentals?campaign=blog) someone to you - Number of homes you’ve negotiated under asking price - Number of “five-star” reviews from past clients - Awards won - Recognition received from people in your industry or market - Continued education and conferences you’ve attended When you put out results-driven content on your website, blog, social media, or email it enhances your narrative and influence. It also adds value and trust to help position you as an expert in real estate. ** 4. Case Studies** Case Studies are one of the best ways to provide evidence to your network about your abilities as a real estate agent. You can walk your audience through a case study with a[ video](https://blog.churchillmortgage.com/agent-resources/video-marketing-fundamentals?campaign=blog) or written content. Just make sure you present the profile of your [buyer](https://blog.churchillmortgage.com/agent-resources/attract-more-home-buyers?campaign=blog), what was going on behind the scenes, and the successful solutions you presented to any challenges your buyer may have faced. Just remember to be discreet about any personal identifiable information about your clients. It’s typically best to stick with their first name, last initial, and city instead of exact details. ** 5****. Get Verified** While not necessary to expand your business, if you can be verified on platforms like [Twitter](https://blog.churchillmortgage.com/agent-resources/social-media-marketing-twitter?campaign=blog), [Facebook](https://blog.churchillmortgage.com/agent-resources/facebook-groups?campaign=blog), or [Instagram](https://blog.churchillmortgage.com/agent-resources/social-media-marketing-instagram?campaign=blog), it can offer a greater level of exposure and legitimacy. There are different requirements to get verified on the various social media outlets, so start with whichever is easiest and go from there. ** ****6. Expert Stamp of Approval** Back up your stellar services with the stamp of approval from an industry expert. Having one of your peers or a third-party partner vouch for you can strengthen your narrative and expand your network. Ask for a kind word from people like mentors, other agents you’ve worked with (like a [seller’s](https://blog.churchillmortgage.com/agent-resources/mining-for-motivated-sellers?campign=blog) agent), and [loan officers](https://blog.churchillmortgage.com/agent-resources/how-realtors-can-work-with-lenders?campaign=blog) that you partner with.   **Social Proof Software and Tools** To help with social proof, many Realtors turn to online tools that can gather information and generally make life easier. These vary from public relations tools to online review software. While choosing a software can be overwhelming, try not to stress! Look for a program that’s cost effective, easy to use, and looks professional. Check out some options below: HARO: This online tool helps connect thought and industry leaders with journalists who need sources for stories and reports. This can expand your public relations reach and get you mentions in different media outlets. Find more information [here](https://www.helpareporter.com/). Trustpilot® for Business: This marketing tool shows reviews from customers. They value transparency and allow ratings up to five stars. You can also get a free basic plan. Learn more at their [website.](https://www.trustpilot.com/) Notifa: Engage customers and convert leads into clients with this online tool. You’ll have access to customize your social proof notifications as well as over 30 widgets, plugins, and marketing tools. Check it out [here](https://notifia.io/). Smash Balloon: This one is awesome if you use WordPress for your website. It allows you to easily plug social media into your site while showing off the great reviews clients leave! You can also flaunt any user-generated content such as pictures of buyers with their new home. Click [here](https://smashballoon.com/) to learn more. Boast: If you need help gathering testimonials, Boast can help. Clients can record video testimonials through an app that can be displayed on different social media platforms. You can also remind clients to add their text or video testimonial through simple emails. Here’s a [link](https://boast.io/) to find out more.   With so many opportunities at your fingertips, marketing yourself through social proof has never been easier. Just remember, Rome wasn’t built in a day, and neither is a successful Realtor. Do your research on what will best serve *your* business and don’t be afraid to try new things! Most importantly, [partner](https://blog.churchillmortgage.com/agent-resources/the-5-rules-to-create-effective-strategic-partnerships?campaign=blog) with people who put the same value on client experience and success. If you’re ready to take your real estate business to the next level, [connect with a Home Loan Specialist at Churchill Mortgage!](https://info.churchillmortgage.com/agent-resources/connect?hsLang=en?campaign=blog)   ---         First Name* Please Enter a Name Last Name* Please Enter a Last Name City Name* Please Enter a Valid City Name State You're Licensed In* Please Select A State... 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